The 2018 Audi RS7 represents the pinnacle of sporty luxury sedan engineering, combining a breathtaking naturally aspirated V8 with race-bred performance and a sleek, fastback design. Understanding the 2018 Audi RS7 price requires looking beyond the base manufacturer's suggested retail price, as options, destination fees, and market dynamics all play a significant role in the final cost.
2018 Audi RS7 Performance and Design
Under the hood, the 2018 RS7 unleashed a 4.0-liter twin-turbochled V8 producing 560 horsepower and 591 lb-ft of torque, propelling the sedan from 0 to 60 mph in just 3.5 seconds. This power was sent to all four wheels via an eight-speed automatic transmission and a sophisticated air suspension system. The exterior design language was aggressive yet elegant, featuring a widened stance, dynamic LED headlights, and that iconic fastback roofline that reduced drag while enhancing its athletic profile.
Base Price and Manufacturer's Suggested Retail Price
At launch, the 2018 Audi RS7 carried a substantial base price. The Manufacturer's Suggested Retail Price (MSRP) for the base model started in the high $120,000 range, placing it firmly in the upper echelon of performance sedans. This figure, however, is merely the starting point for a vehicle heavily laden with standard luxury and performance technology.
Destination and Handling Fees
Adding to the initial price was the destination fee, a standard charge across the automotive industry that covers transportation costs to the dealership. This non-negotiable fee typically added several hundred dollars to the final price, a detail often overlooked when calculating the true cost of ownership from the window sticker.
The Impact of Premium Options
The true 2018 Audi RS7 price is where personal choice significantly impacts the final number. Audi offered a vast array of premium options that elevated the driving experience and bespoke appeal. Packages like the Premium Plus and Prestige trims included advanced driver assistance systems, premium Bang & Olufsen or Burmester sound systems, and enhanced interior materials like Nappa leather and wood veneers.
Carbon fiber ceramic brakes for enhanced stopping power and fade resistance.
Dynamic package including adaptive air suspension and active rear steering.
S line exterior and interior sport kits for a more aggressive aesthetic.
Customizable ambient lighting and head-up display options.
Market Dynamics and Dealer Markups
As a high-demand performance vehicle, market forces often pushed the 2018 Audi RS7 price well above the base MSRP. In many markets, dealers capitalized on the model's desirability, applying significant markups or holding the vehicle in limited supply. Buyers frequently encountered waiting lists and prices inflated by thousands of dollars, reflecting the car's status as a rare and coveted machine.
Depreciation and Long-Term Value
Owning a performance sedan like the RS7 involves considering long-term value. While the initial 2018 Audi RS7 price was a significant investment, its depreciation curve is a critical factor. High-performance cars can lose value quickly, but the RS7's status as a halo model and its relatively low production numbers have helped it retain value better than some of its competitors, making it a compelling purchase for both drivers and collectors.
