Managing a LinkedIn Company Page efficiently often requires a team, and adding admins is a fundamental step for distributing responsibilities and ensuring your company’s presence remains active and professional. Without the proper admin structure, a single person holding all permissions can create bottlenecks or risks if they become unavailable. This guide walks you through the entire process, from verifying eligibility to troubleshooting common issues, so you can empower the right people to contribute effectively.
Understanding Admin Roles and Permissions
Before you add admins, it is important to understand what this role entails on a LinkedIn Company Page. An admin has the highest level of access, which includes the ability to publish posts, respond to comments, manage page followers, and invite or removing other team members. This level of control means you should only assign this status to individuals you trust completely with your company’s public-facing profile. It is also distinct from other roles, such as employees who may only have the ability to view insights or post as a representative, so ensure you are designating the correct account for the admin function.
Prerequisites for Adding an Admin
You cannot add an admin to your LinkedIn Company Page unless that person meets two specific criteria regarding their own LinkedIn account. First, they must have a personal LinkedIn profile that is set to at least a basic level, though a complete profile with a professional headshot and summary yields the best results. Second, they must already be following your Company Page; if they are not following it, the option to grant them admin rights will not appear in the settings menu.
Verify Your Own Status
You must also confirm that your current account is already listed as an admin or the primary owner of the page. Only individuals with admin or owner status can navigate to the settings panel and promote another member to the same level. If you are the founder of the business but your title appears as a regular employee on the page, you may need to contact LinkedIn Support to adjust your ownership status before you can add additional admins.
Step-by-Step Process to Add Admins
The process of adding team members is straightforward and can be completed in a few minutes through the web interface of LinkedIn. Follow these sequential steps to ensure the correct permissions are granted without error. It is generally recommended to complete this action on a desktop browser rather than the mobile app, as the full administrative panel is more accessible on larger screens.
Navigate to your Company Page and click the "Admin tools" button, usually found at the top of the page layout.
Select "Manage admin tools" from the dropdown menu to access the main administrative dashboard.
Click on the "People" tab located on the left-hand sidebar to view the current member list.
Press the blue "Add people" button to open the search interface for new admins.
Type the individual’s name or email address associated with their LinkedIn account and select the correct profile from the suggestions.
Assign the "Admin" permission toggle and click "Send" to finalize the invitation.
Accepting the Invitation
Once you send the invitation, the recipient will not immediately have admin access; they must actively accept the notification sent to their LinkedIn inbox. They should look for an alert in the top navigation bar of LinkedIn or a direct message prompting them to review the new role. If they dismiss this invitation or ignore it for an extended period, the page will remain under the control of the current admins, so it is good practice to remind them to check their notifications if they were expecting the update.
