Reaching out to Today Show can feel intimidating, but the process is designed to be accessible for viewers with stories, questions, or feedback. Whether you are hoping to share a personal journey, alert the producers to a news story, or simply ask a question for a future segment, there are clear pathways to connect with the program. This guide breaks down every method available, helping you choose the most effective approach for your specific needs.
Why You Might Want to Contact the Show
Understanding your motivation is the first step, as it dictates which contact method will yield the best results. The show is primarily looking for compelling human-interest stories that fit their specific editorial themes for upcoming segments. If you are a victim seeking justice, an expert with unique knowledge, or a person with a remarkable life experience, they are generally more responsive. Conversely, general comments, technical complaints about the broadcast, or requests for personal appearances are better handled through the show’s customer service or corporate parent.
Contacting the Show for Story Submissions
If you believe your experience is newsworthy and worthy of national attention, submitting a story is the primary route. The production team receives thousands of pitches, so making your submission clear, concise, and visually compelling is absolutely vital. Follow these steps to ensure your email rises to the top of the pile:
Find the official submission email, which is typically formatted as todaystories@nbcuni.com .
Use a specific subject line that includes a hook, such as "Story Pitch: [Your Location] Man Saves Family from House Fire."
In the body of the email, provide the who, what, when, where, and why in the first two sentences.
Attach high-resolution photos or videos, and include captions with names and dates.
Include your full name, phone number, and city/state so producers can reach you quickly.
Reaching Out via Social Media
Social platforms are excellent for general inquiries and for joining trending conversations, though they are rarely the best way to submit a detailed story. The show’s official accounts monitor these channels to answer questions and occasionally feature user-generated content. To maximize your visibility, tag the official accounts directly in your post or comment.
Twitter (X) and X (formerly Twitter)
The Today Show maintains a robust presence on X, where producers and bookers actively search for relevant hashtags. Using a combination of general tags like #TodayShow and specific topic tags related to your story can increase the likelihood of a staffer seeing your tweet. Keep your message under 280 characters and include a relevant photo if possible.
Instagram and TikTok
Visual platforms are ideal if you are sharing a personal story or showcasing a talent. Posting content that aligns with current segments on the show and tagging @todayshow can lead to a feature in "You Asked for It" or a similar segment. Remember that direct messages (DMs) are checked regularly, but submitting via email is still the most reliable method for serious story pitches.
Calling the Main NBC Switchboard For issues that are not story-related—such as technical difficulties, broadcast complaints, or general feedback—calling the main NBC switchboard is the most direct route. While this number does not connect you directly to the hosts' desks, it ensures your concern is logged and routed to the correct department for handling. The advantage of this method is speaking with a live representative who can guide you through the official complaint or inquiry process. Best Practices for Getting a Response
For issues that are not story-related—such as technical difficulties, broadcast complaints, or general feedback—calling the main NBC switchboard is the most direct route. While this number does not connect you directly to the hosts' desks, it ensures your concern is logged and routed to the correct department for handling. The advantage of this method is speaking with a live representative who can guide you through the official complaint or inquiry process.
